PROGRAM : Communication Competence as a Strategic Tool
INTRODUCTION
In this modern era, we always encounter a new phenomenon where the more advanced our electronic communication tools are, the lesser is our competence in communicating effectively
Clearly the competence in communication is fast becoming a strategic issue in most of our modern organizations. Not just that the external communications are important to our businesses, the internal communication effectiveness is fast playing a key role in running our business in a more dynamic way. Thus, organizations need to improve on all their communication channels to match the advancement in the e-business communication networks.
