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Strategic Marketing Plan

PROGRAM : Strategic Marketing Plan

Back to Marketing & Sales Courses

WHO SHOULD ATTEND?

Marketing/Sales Directors, Managers, Business Development Managers, Entrepreneurs and Key Marketing Executives

OBJECTIVES

At the end of the course, participants will be able to:

  • Identify strategic options and alternatives that may result in new business
  • Sharpen your skills in assessing the strength and weaknesses of your competitor; and exploit competitors’ weaknesses
  • Understand the importance of gaining competitive advantage through managing for speed and total quality.
  • Develop a comprehensive short and long-range marketing plan.

COURSE CONTENT

Introduction
  • Why a marketing plan?
  • Marketing Management
Where Are We Now? [Position Audit]
  • Business definition
  • Management Audit
  • The Current Strategy
  • Problem Solving Worksheet
  • Who are your customer?
Where do We Want To Be?
  • Checklist for Strategic Planning
  • Why do customers buy?
  • The Retails and Organizational Buyer
  • Turning Goals into Objective
  • Competitive Objective
What is The Best Way To Get There?
  • The Tactical Approach
Adding Details to Plan
  • Marketing Action Timetable
  • Drafting the Plan
Monitoring and Control
  • Using Monthly Performance Review

COURSE TRAINER

Mr. Billy Ong
Associate Trainer

COURSE FEES

In-House Course Fee : Call 6016-216 1383 (Mr. Jimmy Ong) or
Fill in Inhouse Request Form		 Inhouse Request Form
Public Course fee: To Be Advised Public Course Registration
Date/s : TBA (2 Days Program)  
Time   : 9am – 5 pm daily  
Venue : In House/Hotel/TNI Centre  

 
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